Do you like American muscle cars, cheesy movie trailers, and retro chronographs? Then do yourself a favor. Go to the Stuckx Kickstarter campaign and watch the video. I'll wait.
Welcome back. Now, wasn't that cool? You should know that I hate Kickstarter videos. Hate
them. It's great that startups have the option to add a video pitch,
but precious few can do it right so they are usually among the lamest
things on earth, but not this one. Stephan Trimbos teamed up with some
friends at Viewgate Digital and cooked up an ad that perfectly captures
the essence of "The Bull," a bold new watch infused with a healthy dose
of 1970's swagger. As of today, it is fully funded and selling like
crazy.
As its name implies, The Bull is a bullhead chronograph, i.e., the crown
and pushers are at the top of the case. Bullheads are race timers
and Stuckx took that idea to its logical conclusion, creating a watch
that radiates high octane and testosterone. Typical of this style, it
has a 42mm asymmetrical case that is thick and lugless at the top,
tapering to conventional, curved lugs at the bottom. All models have a
120-click, unidirectional bezel with a stylized ceramic insert. The
dials are neatly balanced and uncluttered but unapologetically bold. Any
watch as macho as The Bull should be ready for anything. To this
end, they gave it 200 meters water resistance, a sapphire crystal, and
Swiss Luminova.
Stuckx offers a choice of Seiko chronograph movements. The first are
two- or three-register VK series MechaQuartz. I've covered the
MechaQuartz many times in these electronic pages, but in short, it's a
quartz movement with a mechanical module that decouples and activates
when the chrono buttons are pressed. You might say it is the best of
both worlds; 1/5th-second analog goodness at a quartz price. Of course
purists who cannot accept an electronic pulse can opt for the Seiko NE88
automatic, a true mechanical chronograph with 34 jewels, a 28.8k bph
vibration rate, and a 45-hour power reserve. It features a column wheel
for smooth engagement and greater durability.
The Bull has already sold out of early bird rewards, but the MechaQuartz
can still be had for $308, and the automatic for $824. It won't be for
everyone, but it is a solid design and an excellent value. It also looks
totally badass behind the wheel of a '67 Cougar. For more info see the
Stuckx web page and The Bull Kickstarter campaign.
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